NEWS & Events
Jad Charafeddine (right) with bakery consultant Denis Audouard at his Advanced Baking Concept stand. His ‘ProBake’ brand of breads last nine months in the freezer. Image Credit: Faisal Masudi/Gulf News
probake at Gulfood 2019
Jad Charafeddine, our managing director, spoke the Gulf News at this year’s Gulfood Expo about “shock freezing” or “blast freezing” bread. “Healthy bread is, in general, healthy. It’s the basic food source, the basic carb source. If someone’s looking for good health, they should also look at their lifestyle rather than just what they’re eating,” he added. “All natural food is healthy, you need it all in your dietary intake. But you need to change your lifestyle as well, to move more, rather than just going on a diet of healthy food.”
Read more: Gulfood Dubai: Consumers losing taste for unhealthy food by Faisal Masudi
caterer middle east’s INGREDIENT FOCUS - 2018
“Advanced Baking Concept (ABC) Baking, focusing on handcrafted natural, ‘green label’ products with no additives or preservatives, has developed its Petrin range of traditional handcrafted sourdough breads from its own levain source, featuring both white, rye and multi-grain doughs in a variety of shapes and sizes. The company has also developed a ciapo range, a ciabatta and levain and is exploring the variety of flavours that can be infused in the breads, such as cranberry, apricot and cardamom, mint, seaweed and wasabi.”
Read more: We explore the latest products, news, and trends in the pastry sector by Devina Divecha
WORLD RECORD for longest sandwich SET WITH 2.6 KM SANDWICH LINE
The effort to make the world’s longest sandwich started at 9am and was completed two hours ahead of schedule at 12noon, just in time for distributing the lunch packets to the employees of three labour camps.
For the full story, read 2,667-metre sandwich swallows Guinness world record by Leah Oatway
FRESH, FAST, AND FLAVOURSOME
”"Things are being down-sized and costs are being cut, giving people other options to look at that will be far more profitable in the long run."
The Dubai-based supplier is taking a scientific approach towards the marketing of its products and is hoping hotels, restaurants, cafés and other outlets will join them.””
Our sales manager Syed Masood speaks to Arabian Business about the baking industry. Read more here.